That could happen. But the model - at least in theory hasn't changed from traditional search.
There's a customer. They have a need. The go to the tool (i.e., search or AI) looking for answers. Note: They are a customer of the tool. That is, the tool, in order to retain the customer wants to keep that customer happy.
In any case, knowing that's the relationship, the tool is very mindful of any suggestions. It doesn't want to send its customer to some BS site, have its customer get pissed off and then next time use a different tool. The tool could do pay-to-play but that endangers the relationship with the customer.
Ultimately the tools' number #1 question is: "Can I trust this site I'm going to suggest with my customer?" and "If I suggest this site to my customer will it help or hurt my relationship with my customer?"
Again, the tool could do a pay-to-play model but that likely endangers the relationship with the customer.
There's a customer. They have a need. The go to the tool (i.e., search or AI) looking for answers. Note: They are a customer of the tool. That is, the tool, in order to retain the customer wants to keep that customer happy.
In any case, knowing that's the relationship, the tool is very mindful of any suggestions. It doesn't want to send its customer to some BS site, have its customer get pissed off and then next time use a different tool. The tool could do pay-to-play but that endangers the relationship with the customer.
Ultimately the tools' number #1 question is: "Can I trust this site I'm going to suggest with my customer?" and "If I suggest this site to my customer will it help or hurt my relationship with my customer?"
Again, the tool could do a pay-to-play model but that likely endangers the relationship with the customer.