You can love to eat meat, but still eat less of it. Many Americans are eating meat for literally every meal of the day, 7 days a week. That's complete overkill and one may even get more enjoyment out of meat by cutting back slightly on consumption. And I'm not sure where you get that "eat less meat" would be imposed on people, as opposed to individuals just choosing to eat less meat(like I have).

The "I need to eat meat every meal" crowd reminds me of a morbidly-obese person saying "I just like food more than you do". Maybe in limited circumstances it is true, but for the most part it seems more like a pathological dependence rather than harmless desire.