Lots of NFT projects have gamification systems built around them; some include voting rights, others grant access to things, can be melded with other NFTs, provide FTs, so on. It's really the wild west right now and HN is completely out of touch.
https://variety.com/2021/biz/news/wme-signs-pixel-vault-1235... -- WME has signed Pixel Vault, an IP business dedicated to drive value to NFTs. The agency will grow Pixel Vault’s catalog of IP beyond its established NFT business into other areas including film, television, podcasting and gaming.
Here's two big name projects with all kinds of gamification going on around them: BAYC and CyberKongz
They're actually relatively simple. If you want to see some of the more complex NFT ecosystems that are really pushing boundaries, see Loot and NeoTokyo.
