We should put responsibility where it lies: Facebook and YouTube aren't causing video view numbers to decrease; users are choosing to stay in the FB / YT ecosystems rather than seek out some third-party website.
Having seen both the performance and ad-blast of Cracked's website, I can understand why. FB and YT are a better user experience.
I actually disagree. Both Facebook and YouTube were almost certainly causing video view numbers on video websites like these to decrease.
The problem is: what do you do? You can pivot to YouTube or Facebook and become a sharecropper like the 9 zillion other sharecroppers or ... die.
While people complain that CollegeHumor should have held out, I don't see anybody who held out doing any better.