They believe they have more knowledge of how to execute in the mobile space than amazon or other outside incumbents and so they think they can move faster and better by shutting off the power alley's of the incumbents (web) by driving the warzone to mobile.
It's a strategy... and just a hypothesis as to some of their thinking... but maybe? :-)
They believe they have more knowledge of how to execute in the mobile space than amazon or other outside incumbents and so they think they can move faster and better by shutting off the power alley's of the incumbents (web) by driving the warzone to mobile.
It's a strategy... and just a hypothesis as to some of their thinking... but maybe? :-)