Most people in US don't realize what Amazon has done to prices in US. I'm too used to prices like $18 Syma 107G RC heli and $50 waterpiks. Other countries are not like that. They have little competition from online shopping and as a result people there usually pay significant premiums. I recently traveled to so-called shopping capital of the world, i.e. Dubai. My expectation was that everything would be cheaper, well, because most of the Dubai is just made for shopping and its even tax free. I was horrified to find things like Syma 107G at $50 and most other stuff at 20%-50% premiums even at "discount" shops. In my foreign travels, I have yet to encounter a place that consistently beats Amazon on prices anywhere close even with best currency conversion rates and even after high sales taxes in US. Most consumers in world have to pay about 30% margins to retailers while people in US gets away with just 3% - thanks to Amazon.