I'm guessing that the people using this, and order-everything-online are relatively price insensitive for the types of things this appears to be targeting. Saving $0.30 or even $1-2 probably isn't going to make it worth it for me to reconfigure or find a new brand.
It's also self-selecting: if you ARE searching for the absolutely lowest price, or are price sensitive, you're not the right target audience for this kind of tech or company :)
It's also self-selecting: if you ARE searching for the absolutely lowest price, or are price sensitive, you're not the right target audience for this kind of tech or company :)