With every platform you're going to have some issues with click fraud. Ideally you figure out how to make your campaign work despite these problems. You focus on quality conversions that make a dent in your business. I agree that it sucks to have to pay for this bad traffic. If you spend enough or get an account rep, I'm sure they'd take a look at the report you put together. Its comprehensive enough that other sources I've worked with would probably credit you some traffic.
In the past, I've had some spend returned due to this issue from FB but its been quite awhile since i've even requested it.
For most Saas companies, retargeting and search will work best as they are solving a very specific problem/need. Its difficult to find the users with intent that drives them to convert to a paying customer.
With every platform you're going to have some issues with click fraud. Ideally you figure out how to make your campaign work despite these problems. You focus on quality conversions that make a dent in your business. I agree that it sucks to have to pay for this bad traffic. If you spend enough or get an account rep, I'm sure they'd take a look at the report you put together. Its comprehensive enough that other sources I've worked with would probably credit you some traffic.
In the past, I've had some spend returned due to this issue from FB but its been quite awhile since i've even requested it.
For most Saas companies, retargeting and search will work best as they are solving a very specific problem/need. Its difficult to find the users with intent that drives them to convert to a paying customer.