This is the first year (roughly) of the program. They (NY State) announced it last year. Many of us in NYC looked at it and were like: "ok, well, no use to us". The thing with NY State programs is that they're almost entirely geared to helping politicians north of I-84. While the NYC region has the bulk of the population, it doesn't control the legislature (so when people complain about NYC's taxes, keep in mind that the state controls the tax structure, NYC has minimal control over revenue).
NYC's programs for startup businesses (digital and otherwise) have been more oriented to eliminating red tape, some real estate help. Lately there's an extremely underhyped effort to get fiber to offices, but the requirements are such that you'd need to be well along in your business to take advantage of it.