I'll speak using my experience as a musician and a writer. "Songs about life" have a huge audience. "Hillbilly flamenco" has a relatively smaller audience. Yet it's much, much harder to be successful as "the person who sings songs about life", because there's so much competition, and many established figures who do it better than you. Even if you can do it better than them, the average listener isn't interested in you, isn't invested in you.
Sit down and try to write the Great American Novel and you're pretty much screwed. Try to write the truest thing you know, though, and there's a chance that people will pick it up and share it.
The problem when trying to solve a pain for many many people, whether you're a writer or an entrepreneur, is that it's hard to start big and good. You can start small and good, and grow big, or start big and not-so-good, and try to get good. There are many instances of the former, almost no examples of the latter.
I suppose "thinking big" really means "always be open to the idea of scaling up", or "pick markets/conditions that allow for scaling up". But you almost always have to start small to do something really, really well.
Sit down and try to write the Great American Novel and you're pretty much screwed. Try to write the truest thing you know, though, and there's a chance that people will pick it up and share it.
The problem when trying to solve a pain for many many people, whether you're a writer or an entrepreneur, is that it's hard to start big and good. You can start small and good, and grow big, or start big and not-so-good, and try to get good. There are many instances of the former, almost no examples of the latter.
I suppose "thinking big" really means "always be open to the idea of scaling up", or "pick markets/conditions that allow for scaling up". But you almost always have to start small to do something really, really well.