What a completely and utterly tone-deaf response. "The tallest trees catch the most wind". So EA is hated because it's big? What about Valve? Why doesn't Sony get the same hate?
More than anything, I'm confused as to just who his intended audience is, here. Certainly none of the gamers who have had long-standing issues with EA for years would find this "mea culpa" convincing. The only people I can imagine would be convinced or swayed by this would be EA employees and management. Is it part of some internal political battle being played out in public?
Either we're not the intended audience for this message, or the C-levels at EA really are so delusional and detached from their customers that they think they can rub a little PR pixie dust on their reputation and make it all better.
More than anything, I'm confused as to just who his intended audience is, here. Certainly none of the gamers who have had long-standing issues with EA for years would find this "mea culpa" convincing. The only people I can imagine would be convinced or swayed by this would be EA employees and management. Is it part of some internal political battle being played out in public?
Either we're not the intended audience for this message, or the C-levels at EA really are so delusional and detached from their customers that they think they can rub a little PR pixie dust on their reputation and make it all better.