> My fees are high but my COGS are low -- they're typically <30%
45% for me in 2025.
>but our typical unit pricing is <$30
$59 ASP in 2025 ($63 average revenue per sale).
>Most bigger sellers I know live in the 10-30% net range.
Yes, that's the impression I've gotten of the marketplace megasellers, of 10% margins being the norm. Not quite the old dotcom joke of losing money on every sale but making it up on volume, but you know what I mean.
>but that's also because our products (home and kitchen) have lower cost competitors on Walmart itself. We're the mid-premium product, which is a much better position on Amazon and the right marketplace fit
That's interesting; I would have thought that Amazon would have more sellers across price points. Walmart has more Chinese sellers with gibberish brand names than before thanks to a noticeable loosening of application criteria, but still fewer than Amazon. Are competitors at your price point not present on Amazon but are present on Walmart? Or they are present on both, but for whatever reason (advertising, FBA/FBM differential) your listings get relatively more visibility on Amazon?
For my product niche, Amazon has (many) more buyers at my pricepoint and value prop (moderately well-designed kitchen gadgets at a price point between your run-on-the-mill gadget and OXO).
Maybe I also know how to SEO better on Amazon vs Walmart, but not sure! ¯\(°_o)/¯
45% for me in 2025.
>but our typical unit pricing is <$30
$59 ASP in 2025 ($63 average revenue per sale).
>Most bigger sellers I know live in the 10-30% net range.
Yes, that's the impression I've gotten of the marketplace megasellers, of 10% margins being the norm. Not quite the old dotcom joke of losing money on every sale but making it up on volume, but you know what I mean.
>but that's also because our products (home and kitchen) have lower cost competitors on Walmart itself. We're the mid-premium product, which is a much better position on Amazon and the right marketplace fit
That's interesting; I would have thought that Amazon would have more sellers across price points. Walmart has more Chinese sellers with gibberish brand names than before thanks to a noticeable loosening of application criteria, but still fewer than Amazon. Are competitors at your price point not present on Amazon but are present on Walmart? Or they are present on both, but for whatever reason (advertising, FBA/FBM differential) your listings get relatively more visibility on Amazon?