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I can attest at least some of this is true.

My blogging and publishing almost never comes up during an interview. Afterwards, I am openly told it's why they either asked for me, or why they chose me over another candidate. This has happened at almost every job I've accepted.

My writing style or content is not all that special. As the saying goes, 90% of success is simply showing up.

Just being explain complex topics in simple ways can go a long way, even if you're not an amazing author.

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Addition: This is especially true with topics so expansive that even great LLM often conflates subtopics in weird ways. While this gap is rapidly closing, being able to clearly explain complex interconnected topics in simple ways is absolutely an advantage.





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