Interesting take on a/b testing. A small suggestion - it would be nice if clicking on the buttons after the text "Which icon do you prefer?" actually demonstrated how the service worked. It took me a while to realize that you need to click on the 1-2-3-4-5-6-7-8 steps to go through the process (they don't look clickable).
Yeah I noticed that. My immediate reaction was to click the buttons below the "Which icon do you prefer" question though, since that's how I assume the service would work. I didn't think to click the steps until after I had tried clicking everything else.
Could just be me though, maybe you should a/b test it ;)