That does not make any sense. Plenty of things on the internet are Open Source / Non-profit yet it affects us a lot. Of course it’s good to give people relying on your stuff heads-up etc.
It's "let's not take your picture inside of the office because everyone hates the inside of offices. let's take your picture outside instead, near the office, but not featuring the office. oh, that tree over there is nice, but darn, the lighting underneath its branches isn't great. hey, that hedge over there reads great in light test and it works with what you're wearing, so, yeah, that'll do just fine."