It is fairly new, but very relevant for daily life, like many others are not. Thousands of people have tried to write smart algorithms to solve NP problems and many have thought they found an algorithm in P only to be disproven later.

Whether the Riemann hypotesis is true or not, is not going to have any practical effect, accept for a small group of mathematisians who are working on it. Most people do not know what a Field medal is nor care about it.