> my page impressions were high, my ranking was high, but click through took a dive. People read the generated text and move along without ever clicking.
This been our experience with out content-driven marketing pages in 2025. SERP results constant, but clicks down 90%.
This not good for our marketing efforts, and terrible for ad-supported public websites, but I also don't understand how Google is not terribly impacted by the zero-click Internet. If content clicks are down 90%, aren't ad clicks down by a similar number?
Yes, to me it looks like they are now primarily selling placement in search results (or just space on their various properties).
I never really understood the rationale behind click-based prices; someone following a link doesn't necessarily make them buy, and the ad got displayed regardless. But it's probably because Google was a bit coy about ads in the start to protect its reputation, so they didn't look too much like ads. Now they have so much traffic on relevant terms that they can sell the top spots at an expensive price.
This been our experience with out content-driven marketing pages in 2025. SERP results constant, but clicks down 90%.
This not good for our marketing efforts, and terrible for ad-supported public websites, but I also don't understand how Google is not terribly impacted by the zero-click Internet. If content clicks are down 90%, aren't ad clicks down by a similar number?