I don't think the price hikes have been received terribly well - their Ultimate game pass service is now $30 a month (in the US), which seems to be pricing out a lot of their members. It now makes a lot more sense for many to just buy games outright.
Sorry, it wasn't clear if you were suggesting raising prices was an effective way to recoup the cost of the acquisition. When I wrote my comment, only the first half of yours was showing up.
