Why would anybody buy it? This is a bad sign for consumer memory in general. It's more likely we're going to see more exits from this segment instead.

I guess no Chinese interest wanted to buy it, to jumpstart a favored brand that's a step above random-name when people are picking which to buy on Amazon. Or wasn't willing to pay enough for it.

Maybe they keep the brand to resurrect it some years in the future when the surge of data centers has faded away and they'll have to find custumers between consumers.

I like this theory. I'd forgotten that of course a company like that thinks further into the future than many software companies do/can.