To you and me, the consumer, the value of an app is "the same" as the old loyalty cards. But the value to the company is huge! How often you open the app (how often are you thinking about their food), how often you accept an offer, what the price of the offer is, what card you used to pay, where were you when you opened the app etc etc.
Going to be fun times when in 10 years time they sell all that information to your health insurance provider for them to go "Holy hell" and jack your insurances prices up 5 times over.
You don't need to use words like "slop", it's pejorative and has nothing to do with the issue at hand.
And the link you use is just different people getting different discount coupons in the app. Companies also mail different coupons to different people based on their purchase history. I can't really find myself getting worked up about different people getting different promotions.
And it's illegal for health insurance to offer customized pricing like that. And the credit card companies already know I eat at McDonald's or wherever else. Using the app isn't adding any new data.
And it's not $0.20 off. It's usually more like $5 off a $15 meal that brings it down to $10. And those numbers add up over the course of a year -- across a few apps, it adds up to hundreds of dollars of savings a year.
To you and me, the consumer, the value of an app is "the same" as the old loyalty cards. But the value to the company is huge! How often you open the app (how often are you thinking about their food), how often you accept an offer, what the price of the offer is, what card you used to pay, where were you when you opened the app etc etc.
Going to be fun times when in 10 years time they sell all that information to your health insurance provider for them to go "Holy hell" and jack your insurances prices up 5 times over.
But sure, we got 20c off a burger.