We differentiate by focusing on intent, not keywords. The giants return results based on matching terms. We return results based on understanding what the shopper actually wants to do, backed by curated, high-quality data.
Biggest challenges in search relevance are:
- collecting and maintaining a large, clean, diverse product catalog (up to hundreds of millions of products)
- actually understanding what users mean (not just what they type)
- giving them ways to refine vague searches.
Skip any of these and even the fanciest ranking algorithms feel useless. Helping users bridge that gap is where relevance actually clicks.