Indeed but it feels like a lifetime ago. I miss those days where I would look up to google and their products, as something new, cool and "not-evil".

Maybe. But if the founders were at all pre-gold-rush Internet people, sentiments like "don't be evil" seemed (in my impression at the time) more the genuine norm than the exception.

It's pretty clear they've been full evil for a while. It's documented at least back to 2011 but the rest of us didn't clue in for a while after.

"Don't be evil."

"Do no harm" is the doctor thing.

Google burned all that goodwill to fuel their growth. It worked great for them. But now they have none left.