most people who click a random article from an unknown author don't sign up to read an essay worth of purple prose to get the (actually tiny amount of) useful information teased in the headline.

the OP is right - (virtually) no one is reading all that shit.

I maintain my point: it's prose, not even too complicated at that. The fact that many people have a hard time understanding it, is understandable, but not a good state of affairs.