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yep, that's the most important thing about his operation of Boeing.

Both the 707 and 747 were "bet the company" projects, in particular the 747 pushed Boeing to the brink of bankruptcy. However both were major successes because they took a gamble on the future of the aviation industry.

In these days of "fiduciary responsibility" it's difficult to imagine any public company taking that kind of risk. Risk is what should make returns.



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