Also the business was probably becoming obsolete at that point. The internet brought easier access to magazine content, magazine subscriptions signups, and sweepstakes. I remember there being a pretty big sweepstakes forum community at that point.
It also seems like the most lucrative customers may have been using the sweepstakes as a form of gambling, and gambling options have just steadily expanded for decades.
Also the business was probably becoming obsolete at that point. The internet brought easier access to magazine content, magazine subscriptions signups, and sweepstakes. I remember there being a pretty big sweepstakes forum community at that point.
It also seems like the most lucrative customers may have been using the sweepstakes as a form of gambling, and gambling options have just steadily expanded for decades.