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Surely the cost to Apple of A-series vs M-series isn't that significant though? I'd think they'd need to cut a lot (or their margin) to get down to that price point on a laptop.


The M1 Air at Wal-Mart has gone on sale for as low as $599 already. The M4 Air goes on sale for $799 pretty regularly.

I would expect to see them use the same sort of game plan for an A series MacBook that they used with the iPhone SE.

Use previous gen parts for items like the screen and body (for cost savings) along with current gen SOCs.


One big difference is volume. They sell way, way more A-series devices than M-series devices and so they may benefit from economy of scale.

With all of Apple's service offerings these days, they could also potentially justify slim margins by positioning the A-series MacBook as both a loss leader and gateway drug.


Mac mini at 600, MacBook Air at 1000

Apple TV 4K at 200, MacBook at 600

Back of the napkin math but it checks out.




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