For real, even Lowes is doing this crap. I tried looking up a some products on their website with my phone the other day and every product page is now partially obscured by a useless AI widget that can't be removed. They've made their product categorically worse just to check the AI box.
Remember when FB really took off, and places like Lowes tried to make their site be a "social hub" too? Like you'd add your friends there and follow their shoppings or whatever
"They" could be just about any major software vendor as of late, it's hardly specific to Google.