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Claude: "What is my purpose?"

Anthropic: "You serve ad's."

Claude: "Oh, my god."

Jest asside, every paper on alignment wrapped in the blanket of safety is also a moving toward the goal of alignment to products. How much does a brand pay to make sure it gets placement in, say, GPT6? How does anyone even price that sort of thing (because in theory it's there forever, or until 7 comes out)? It makes for some interesting business questions and even more interesting sales pitches.



I’ll be concerned when ex-Yelp “growth strategists” start showing up at OpenAI and leverage the same extortionist technics.


Ads aren't going to be trained into the model. They'll be an ads backend that the model queries with a set of topic tags, just like in traditional web advertising.


It's going to be interesting if ChatGPT actually hooks up with SSPs and dumps a whole "user preference" embedding vector to the ad networks.


The models aren’t static, we have to build validation sets to measure model drift and modify our prompts to compensate.


Could be part of a LORA or some other kind of plug-in refinement.




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