Oh, I've been through the sales process. The trouble is that everything I've ever NEEDED has been free, and everything I might concievably want is locked behind a fairly high price threshold that I can never justify.
They need some way for folks like me to get our companies to pay like $5k a year ARR for something that makes it more useful without going the full enterprise route.
Also, wasn't there an uproar when Terraform turned slightly less free? https://news.ycombinator.com/item?id=37081306