> How many of us go to buy something on Amazon, and buy the cheapest one?
An outfit like Amazon is in a position to make reviews work better. And when I buy on Amazon, I do pay attention to reviews. Of all kinds, text, photos, videos, plus other cues such as quantity sold and what other things do the sellers sell, quality of the description. Amazon could do better. Will Amazon improve the review mechanisms to fight abuse and garbage? I don't know. It seems to me that they have won the race, as it is, and they are now in a position where it's their choice to lose it again to the up and comers or to let us better figure out the tradeoff price-quality and keep their lead.
An outfit like Amazon is in a position to make reviews work better. And when I buy on Amazon, I do pay attention to reviews. Of all kinds, text, photos, videos, plus other cues such as quantity sold and what other things do the sellers sell, quality of the description. Amazon could do better. Will Amazon improve the review mechanisms to fight abuse and garbage? I don't know. It seems to me that they have won the race, as it is, and they are now in a position where it's their choice to lose it again to the up and comers or to let us better figure out the tradeoff price-quality and keep their lead.