Absolutely zero shade to Zig, because it is still pre-1.0, but if you look at which new systems languages have gained wide adoption recently, instead of languages that are just created, you end up with Rust. And the stated reason industry is adopting it is memory safety.
What adoption? Blog posts? Echo chambers? Rust peaked. The hype pushers don't want to believe it but that is the reality. Absolutely zero shade to Rust.