It's undeniable that ads work. This has been endlessly researched for decades. Trust me, companies don't just throw away billions without spending millions to see if it is worthwhile.
My girlfriend works in the beauty industry on the product side. Even more important that having a good product, is having a good marketing campaign. Products live and die by their advertising. And believe it or not, lots of people click on ads.
Step back and evaluate the situation considering your thoughts on the whole population, people in general, not looking at it from your perspective with people you associate with.
Seems to me shelfspace is more significant than billboard space. E.g. is the brand out advertising another or did they lease more shelfspace at sephora? Is sephora out advertising other makeup retailers or do they simply have the sales they do from a walmart sort of regional agglomeration strategy that eliminated other options from the market for consumers to choose among? Hard to imagine a successful ad campaign today that didn’t move in lock step with simply putting the product in front of more consumers in limited marketplaces where their choosing your product would be inevitable.
My girlfriend works in the beauty industry on the product side. Even more important that having a good product, is having a good marketing campaign. Products live and die by their advertising. And believe it or not, lots of people click on ads.
Step back and evaluate the situation considering your thoughts on the whole population, people in general, not looking at it from your perspective with people you associate with.