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Hertz used to be the best by a wide margin, but now it's a totally different company using the name and logo.


Hertz used to be a business, run by businessmen who wanted to build and run a business.

Hertz is now a financial instrument run by private equity and investment bankers.

Businessmen want money the same way you or I want money. They just want to run a business in order to make that money. The same way novelists want to write novels to pay the bills. The book has to be good, people have to like the book so that they buy the book and tell other people to buy the book. So goes business.

Financial instruments are disposable, to be squeezed and wrung of every available cent until it becomes untenable and then the owners drop it and move on. If they can cut, squeeze, and extract they will. If they cannot-- they will destroy the instrument and the trick is they never lose money doing the destruction. People who run financial instruments masquerading as business don't want money like you and I. They want money the way addicts want heroin.




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