> The new model uses [energy] equivalent to riding 38 miles on an e-bike... AI companies have defended these numbers saying that generative video has a smaller footprint than the film shoots and travel that go into typical video production. That claim is hard to test and doesn’t account for the surge in video generation that might follow if AI videos become cheap to produce.
"Hard to test", but very obviously true if you make any attempt at guessing based on making a few assumptions... like they seem comfortable doing for all the closed source models they don't have access to being run in conditions they're not testing for. Especially considering they're presenting their numbers as definitive, and then just a couple paragraphs down admit that, yeah, they're just guessing.
Regardless, I know for a fact that a typical commercial shoot uses way more energy than driving across the TMZ in an e-bike (considering they're definitely using cars to transport gear, which gives you less than 4 miles for the same energy).
"Hard to test", but very obviously true if you make any attempt at guessing based on making a few assumptions... like they seem comfortable doing for all the closed source models they don't have access to being run in conditions they're not testing for. Especially considering they're presenting their numbers as definitive, and then just a couple paragraphs down admit that, yeah, they're just guessing.
Regardless, I know for a fact that a typical commercial shoot uses way more energy than driving across the TMZ in an e-bike (considering they're definitely using cars to transport gear, which gives you less than 4 miles for the same energy).