When companies make ESG claims, sensible measurement and open traceability should always be the first proof they must provide. Without these, and validation from a credible independent entity such as a non-profit or government agency, all ESG claims from companies are merely PR puff pieces to keep the public at bay (especially in "AI").
Environmental, social, and governance (ESG) is shorthand for an investing principle that prioritizes environmental issues, social issues, and corporate governance.