Person you replied to:
they intentionally use suggestive language that leads people to think AI is approaching human cognition. This helps with hype, investment, and PR.
Your response:
As do all companies in the world. If you want to buy a hammer, the company will sell it as the best hammer in the world. It's the norm.
You've moved the goalpost from "they're not saying it" to "they're saying, but you're not supposed to believe it."