I think their whole point was that it's not just about the money to them. If they love being outside and working with their hands far more than being in an office and can make a living ranching it seems like a smart move to me, regardless of the salary difference.
Yes, there are people like that. Their numbers are greater than zero, but not much more.
Overwhelmingly though, people are romanticizing an existence where the only contact they have with it is through a conduit of financial security and drive by experience. They like hiking and once did an Air bnb experience weekend on a farm.
