Your stitled manner loses the nuance of the phrase. Your phrasing makes it sound like you're telling an investor it's going to require $2mil, where the more common phrasing is more of a reality check for a dreamer thinking it's a money making idea. It's only weird if you have no love for well crafted phrases
That's the most tortured version of that phrase that I've ever seen.
"If you want to make $1 million with a record label, start with $2 million" is the typical way to use the phrase.