I read the high cost of free parking last year and it permanently changed how I see the world.

In particular...the book shows how supply and demand still affects behavior, even when we don't culturally like to believe that it does.

If you have a say in the parking decisions in your city...please read the book. And if not, try to set the parking cost so there is, on average, one free space per block. Your city will be a better place if you do!

Thanks professor Shoup...rest in peace.