Appealing to customers by coming across as fair and progressive is great. But Google has a huge anti-trust lawsuit that can wreck them. Trump can probably make that go away.

If they stay more "woke", Trump is guaranteed to try to destroy Google.

Google has done the calculus and likely concluded that kissing Trump's ass is better for their shareholders than continuing to align more left.

I think this is a business decision, as it was for Meta, Apple, Microsoft, etc. Blame US citizens for giving so much power to Trump.