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Why do we still hold Apple as a company in high regard when they remain incredibly inert, bowing to investor pressure to add generative AI features they are ill-equipped to handle as an institution, while prioritizing stock buybacks and dividends over innovating new products or developing a car or actually making a VR headset the market wants?

Last year they released AirPods Max 2, a 4 year old headphone at the time, with the only change being new colors and USB-c and the same price tag. If that’s not the perfect picture of Apple under Tim Cook.



It's so weird that some people see stock buybacks and dividends as a negative. I never understood that. In the long run, the most highly regarded companies prioritize shareholder returns. The idea that they should waste money on developing a car seems crazy.


> Why do we still hold Apple as a company in high regard […]

There is no "we". There's just a market (of products and of company shares) in which anyone can put their money where their preferences are and express their opinion.


the new airpods max also lost support for wired audio




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