> I never thought about this. Does McD's PR team have anything to say about it? I assume that a bunch of people have challenged them about it on Twitter or TikTok.
They probably ignore them, as they should - the same problem exists everywhere, from ATMs to door keypads to stores to self-checkout to tapping your card on stuff, etc.
> initially, replace cashier labour costs with new expensive machines,
Labor, like energy, is conserved in the system. It might be easier to counter proliferation of those systems if the narration was focused less about companies replacing labor on their side, and more on the fact that this labor gets transferred to the customers, who are now laboring for free for the company, doing the same things that used to be done better and faster by a dedicated employee.
They probably ignore them, as they should - the same problem exists everywhere, from ATMs to door keypads to stores to self-checkout to tapping your card on stuff, etc.
> initially, replace cashier labour costs with new expensive machines,
Labor, like energy, is conserved in the system. It might be easier to counter proliferation of those systems if the narration was focused less about companies replacing labor on their side, and more on the fact that this labor gets transferred to the customers, who are now laboring for free for the company, doing the same things that used to be done better and faster by a dedicated employee.