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I definitely get what you're saying - there's an element here of taking what a customer asks for and returning something different, but I think it's an imperfect analogy.

It's not bringing them a Coke, it's bringing them a dispenser that says "Cola" next to a fridge with options. For people who just want Cola, it's immediately available. For those with a brand choice, there are additional options.

The reality I'm trying to portray though is that the demographic of people who search "Google" in a search field rarely overlaps with the demographic of people who are opinionated about their search tool, so this ends up serving a segment of the population in the way they expected.



> I definitely get what you're saying - there's an element here of taking what a customer asks for and returning something different

taking money for this is literally Google's business model

search for geico, entire initally visible results page is other insurance companies


It’s a cheap trick from some 20 year old fresh out of college. It works though but it makes Microsoft look soft and somehow non professional. But still good for them if they get to convert a few users




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