They're really using every tactic they can -- and for the life of me, I have no idea why. They've pushed so hard, for so long, to make Bing succeed -- even forcing it in the Start menu -- and it's still not owning the search space.
In my opinion, they'd be much more effective if they just killed the Bing brand, killed Bing rewards, killed the Bing newsfeeds, rebranded it to "Private Search" at privatesearch.com, and called it a day. Yes, people have memories shorter than a goldfish.
Agreed that the Bing brand has to go, but I think they should use their normal naming schemes, something like "Microsoft Azure Cloud Search Pro 2025 SP1"
