This looks great! I think I need to wait for some reviews to know if the coffee is good, but I would also like to offer you some advice. Your website is very poorly designed and does not match the craftsmanship of the machine itself. The animated fonts, constant videos, lack of white space—it all adds up to something that feels like a quick design job by a mid-level design student.
Any paid template from any of the big website building companies would be better than what you have at the moment.
Also, photography-wise, as a lot of other people have suggested here, take a few steps back. Just show the whole product on a worktop, without videos. You're not Apple; it’s not iconic yet. A close-up won’t suffice. We need to see the whole thing static, not in a close-up video all the time. (The reason you’ve done this is that you’re very familiar with the design. Visitors are not—you’ve forgotten what it’s like to see it for the first time.)
I hope this comes across in the way it’s intended. The device is gorgeous; it should be treated with the respect of a good website.
> The reason you’ve done this is that you’re very familiar with the design. Visitors are not—you’ve forgotten what it’s like to see it for the first time.
Maybe part of the problem. I suspect that is not the whole reason. I think they are not happy (consciously or unconsciously) with the appearance of the pump and/or don't consider it part of the product. And that is why they are excluding it from the images. Sometimes literally photoshopping it out.
Hey, you can actually see the pump here, in the kit you can use to put it in other kinds of espresso machines - it's inside the machine. I'll find a way to incorporate it into the product page for the espresso machine as well.
I think you might have easier time selling the pump kit than the machine and the grinder. For one, I am almost sold on trying the kit, but the description is missing necessary details - what's in the box, ideally with a photo, and which machines it can be used with (and which it cannot be).
Also, related - set up a mailing list and add a subscription link at the bottom of every page. I bet people that are interested but hesitant would love to get a ping when you add more info to the website.
In my defense, you have cut off the second half of the sentence when quoting me. Which is not the sort of thing I'd expect to happen around here.
I hope this provides some context: what I mean is "poorly designed" in the context of the product, which is in the second half of the sentence you omitted. There’s a mismatch between the product quality and the website quality. You’re right—it’s a 5 or 6 out of 10 website. Not a bad score at all, certainly not poor. I would enjoy and not comment on most other content using this design style. However, a 10/10 product (let’s assume it is) should not have a website that looks like this. It damages the brand. And that, I think, justifies calling it poor. (But what’s the worst that could happen? Fewer sales? It’s fine, really.)
I disagree. Frank language is not disrespectful. And here I think the warm opening and closing, the specificity of the critique, and the useful suggestions are not just respectful, but helpful.
Also, I think anybody whose contribution is, "Oh, knock it off," doesn't have a lot of room to complain about somebody bringing the tone down.
There's more than one kind of poor design. These days there's quite a lot of bad design that looks slicker than something in the geocities era, but is worse in terms of how well it meets its purpose.
I agree with idk1; however pretty this page is, it's terribly designed as a product page. I am less likely to buy the product after seeing the page than before. And reading through the comments, that's true for many people. Is it pretty? Yes. But a pretty thing that harms your purpose is worse designed than an ugly thing that serves it.
Any paid template from any of the big website building companies would be better than what you have at the moment.
Also, photography-wise, as a lot of other people have suggested here, take a few steps back. Just show the whole product on a worktop, without videos. You're not Apple; it’s not iconic yet. A close-up won’t suffice. We need to see the whole thing static, not in a close-up video all the time. (The reason you’ve done this is that you’re very familiar with the design. Visitors are not—you’ve forgotten what it’s like to see it for the first time.)
I hope this comes across in the way it’s intended. The device is gorgeous; it should be treated with the respect of a good website.