Most cold emails are terrible. However when done well it can lead to interesting results. Spam/scams is different from having a real product or service in which people you reach out to might be genuinely interested. By definition it doesn’t scale all that well. If what you send is truly great then you will stand out
I wonder how many of the detractors in this thread actually use cold email successfully and would have it in their best interests to badmouth it to reduce competition and hence effectiveness of the channel.
