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There was also a shift in greediness, because all those prof software have pretty good hardware requirement linked to them precisely in the place where Apple extract the most money with their absurd margin.

So even if in theory a Mac could be good for video editing because of its software, for a young person, a Mac with enough storage to make this endeavor worthwhile pursuing is entirely out of his budget. In the meantime, this person can settle for a still pretty good PC that may not be as great but will allow him to have multi-terabytes of storage at a palatable price and he can just use DaVinci or a pirated copy of Premiere.

In some ways macOS has more users but they all tend to be for the "basic" consumer type which are OK with the base configuration Apple offers that are not completely out of whack from a value standpoint.

Apple may be realizing a bit late that while it does seem alright for money making, it doesn't make for halo products that give status and are aspirational. But then again Apple seems to be content just being a luxury brand that primarily gives status by making people appear "rich".



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