It's not about avoiding hard work - the audience on HN skews wealthy due to heavy representation of skilled devs in their 30s+, but the average person does not earn anything close to FAANG salaries. Even most devs in general don't earn like that. The interview process being fairly well understood in general, any advantage that can possibly get a person from $60k/year to generationally-life-changing $300k/year will be used eventually.
And I wrote this as a knee-jerk reaction after reading the parent, I imagine people will be putting way more effort if it can get them a great job. And to be honest, if they can fool you, they can most likely do the job as well. Most of the industry tests at a higher skill level than what they actually require on the day to day anyway.