> Make your support timelines clear somewhere in your product, eg: Our support will respond within max 48 hours, but most responses take 2-3 hours.
This is the biggest thing I struggle with. I have a couple of semi-successful side projects. They bring in some money, but not enough to hire someone to help with support. I have never been at a place in my life where something like "I will response to all support requests within 48 hours" is remotely realistic for me. I'm lucky if I get to a support request within a week or two.
I don't know what the answer is beyond just "don't sell products", because I hate dealing with support more than I enjoy making stuff to sell.
Sometimes it's valuable to receive a (clearly non-automated) support response indicating that the message was received and a proper response is in the works, just to confirm that the support channel is actually still functional.
Even just confirmation that the website form isn't a black hole and that support tickets aren't now exclusively accepted through Twitter, Instagram, or a secret discord server can be very reassuring.
A large part of my job is end user support in a corporate environment. I always do this - even if I know an issue is going to take a while due to me having to reach out to other departments/a vendor, wait for an answer, and potentially go back and forth, I always reach out to let people know I got the email, that I'm working on it, and that I'll reach back out when I know more. If possible, I also suggest workarounds/alternatives for them to use/do in the time while I'm working on the problem.
This is the biggest thing I struggle with. I have a couple of semi-successful side projects. They bring in some money, but not enough to hire someone to help with support. I have never been at a place in my life where something like "I will response to all support requests within 48 hours" is remotely realistic for me. I'm lucky if I get to a support request within a week or two.
I don't know what the answer is beyond just "don't sell products", because I hate dealing with support more than I enjoy making stuff to sell.