The concern is if you are developing for the web, how much time do you need to spend appeasing Google to show up in search results and be discoverable.

When I was at Amazon the majority of direct product traffic did not come internal search, it came from Google. In some areas they were competitors, Amazon was beholden to Google as the starting point for most customer’s browsing experience.

It’s not just monopoly it’s googles abuse. How many times have they been sued successfully and fined by the government for abusing the position as a large corporation, I’d say it’s legion. I wish the government was more vigilant in using their power to kill corporations outright after so many abuses of power